This project concluded three years of study at École W. Expanscience, a French dermo-cosmetic laboratory certified B-Corp, challenged us to design an event around regeneration. Regeneration is not about reducing impact. It is about reversing it. Acting positively. Restoring natural systems instead of simply limiting damage. The company wanted to celebrate 20 years of CSR commitment while positioning itself as a catalyst of this regenerative movement, mainly targeting professionals through a hybrid and reproducible format. The challenge was to transform a complex, systemic concept into a concrete and collaborative experience.
While analyzing Expanscience and its competitors, one thing became clear: regeneration cannot be carried by one actor alone. It requires collective adoption. Complementary profiles. Shared responsibility. Instead of creating a traditional sustainability conference, we decided to design an experience that demonstrates collaboration in action. Using competitors as futur collaborators, because regeneration can exist only thanks to that.
Synergénèse was designed as a one-day hybrid professional event dedicated to regeneration, bringing together companies, partners, institutions and media around one shared objective: making regeneration actionable. But instead of positioning it as a traditional conference about sustainability, we structured it as a collaborative experience.
The core idea was to use personality as an entry point. Through a personality test inspired by MBTI, participants were invited to identify their dominant traits and working style. This was not anecdotal. The purpose was to demonstrate that ecological transition and regenerative strategies require complementary profiles : analytical thinkers, intuitive visionaries, structured planners, action-driven profiles.
By organizing discussions and exchanges around this diversity of profiles, the event became a live demonstration of collective intelligence applied to regeneration. Synergénèse was therefore not only about talking about regeneration. It was about making people experience the mechanics of collaboration necessary to implement it. The ambition was to move from awareness to alignment and from alignment to concrete adoption inside organizations.
Once the concept was defined, the objective was to turn it into a structured and credible proposal. We built the full event framework: venue choice, hybrid format, partnership logic, communication timeline and post-event continuity tools. The ambition was to avoid a symbolic CSR event and instead propose something reproducible and actionable for professionals.
I was mainly involved in ensuring overall coherence — aligning positioning, collaborative mechanics, communication choices and operational structure with Expanscience’s identity and strategic objectives. I also contributed to key materials, but always with the same concern: making the idea realistic and consistent.
That project was really meaningful to me because it was one of the few projects at École W that was developed in a real professional context. It was our final bachelor project, and that mix between responsibility and the desire to finish strongly created strong engagement within the team. It allowed me to combine the knowledge and creativity I developed over three years with sustainability challenges that we will increasingly face in our careers. It was both inspiring and challenging to imagine the most relevant way to raise awareness within the industry about regenerative solutions.
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